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Jimmys Content
PROJECT TYPE
Content Strategy
BRAND
Jimmy Brings
ROLE
Creative Director, Strategist
BACKGROUND
With the launch of the Jimmy Brings refresh there was a need to meet a demand for more fit for platform content that looked organic in social feeds.
IDEA
Jimmy Brings was lacking a clear direction for content, favouring . We developed a content strategy and framework that enabled all content to look unmistakably Jimmys, feeling playful, fun and oozing embracing a life of extra, while linking back to their six strategic pillars.
IMPACT
Targeted media placements with the refreshed creative, in multiple executions and relevant stories achieved higher than average click through rates, increasing brand awareness and consideration.
