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Lime Cordiale x Largo
PROJECT TYPE
Campaign Strategy, Content, Roll Out
ROLE
Creative Director, Art Director
BACKGROUND
Made in partnership with Lime Cordiale, Largo was released as Australia’s newest carbon neutral beer.
Representing a huge opportunity to drive sales within the category, Jimmy Brings tasked us with leveraging Lime Cordiale’s public profile and the product’s sustainable cred to introduce Largo to their Premium MilZ customers.
IDEA
Oli and Louis put down their guitars, filling up the van with beers and moonlit as Jimmy Brings drivers.
A half tour van, half delivery van with a full brand takeover, we followed the boys as they drove around Sydney, surprising three super fans with deliveries. And a sneaky serenade if they were lucky...
IMPACT
The campaign achieved sky high engagement, leveraging the bands reach, driving joint brand awareness and trial of the new product with new and existing customers.
