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To the Finer Moments
PROJECT TYPE
Campaign Strategy, Roll Out, Digital, OOH, Print, TVC
ROLE
Creative Director, Lead Designer, Producer, Art Director
BRAND
Langtons
EXTERNAL CREDITS
Stories to Gather: Hero Tablescape Stylist , Jess Pecoraro: Stylist
BACKGROUND
Off the back of their recent rebrand, Langtons wanted to go big with a brand campaign that would lay the foundation for their 2026 goal of being recognised as a leading luxury lifestyle in Australia.
We were tasked with repositioning the brand, bringing modernity to a heritage brand that’s historically recognised as old fashioned, ‘failing to push the dial’ and sales driven.
IDEA
To the finer moments.
They’re luxurious experiences. They’re unique, exclusive; elevated from the everyday.
This film hones right in on the moments that stick with us, the moments that call for fine wine. But it’s not about nostalgia. It’s a half time speech. A pep talk to live it up. It’s active and engaging.
It’s a toast, a call to arms, go out and make memories, mark them with fine wine and look forward to looking back on them. It’s about what happens next.
IMPACT
To the finer moments has been Langtons most successful campaign to date, performing over planned impressions across TVC, digital, print and OOH placements, and often performing high above industry average. Targeted media placements, resonated directly with Langtons customers, achieving high click through rates and increasing brand awareness and consideration. The impact was felt not only in increased brand awareness but also in the positive conversations and excitement within the Langtons team as they went to market with their new brand.
